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28 Mar 2015 


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Apple CEO Tim Cook is joining a growing chorus of business leaders who are opposed to legislation that may allow businesses to refuse service to gay customers for religious reasons.

Indiana Governor Mike Pence signed a "religious freedom" bill in private on Thursday that allows businesses to refuse service to gays and lesbians for religious reasons.

Cook tweeted today that he is calling on Arkansas Governor Asa Hutchinson to veto a similar bill in his state.

Supporters of the Indiana law say it prevents the government from compelling people to provide services such as wedding photography for same-sex weddings or other activities they find objectionable on religious grounds.

"This bill is not about discrimination," Pence had said, "and if I thought it legalized discrimination I would have vetoed it."

PHOTO: Indiana Gov. Mike Pence holds a news conference at the Statehouse in Indianapolis, March 26, 2015.

Michael Conroy/AP

PHOTO: Indiana Gov. Mike Pence holds a news conference at the Statehouse in Indianapolis, March 26, 2015.

Salesforce.com, which bought ExactTarget in Indiana in 2013, is asking other tech companies to respond to Indiana's law. Salesforce.com CEO Marc Benioff was among the CEOs who signed a letter to Gov. Pence on Wednesday.

"We firmly believe in the separation of church and state as provisioned in the First Amendment to the Constitution of the United States. The [Religious Freedom Restoration Act] clearly blurs that line and opens the door to blatant discrimination," Benioff and other CEOs wrote in the letter.

On Thursday, he tweeted that his company, based in San Francisco, is "canceling all programs that require our customers/employees to travel to Indiana to face discrimination."

Hillary Clinton, the NCAA, Miley Cyrus and other celebrities have also expressed opposition to the law in Indiana. Other CEOs that have spoken up include Yelp's chief executive Jeremy Stoppelman.

"I hope that in the future the legislatures in the nineteen states that have these laws on the books will reconsider their actions," Stoppelman wrote in an open letter to "states considering imposing discrimination laws." "In the meantime, Yelp will make every effort to expand its corporate presence only in states that do not have these laws allowing for discrimination on the books."


Admin · 237 views · Leave a comment
28 Mar 2015 
by Fred Godlash, Marketing Specialist, Business Wire

As we enter into 2014, we are still receiving a lot of questions about how SEO should be used with a press release. One of the biggest misnomers we hear is that you cannot use any links in a release and that keyword research is not applicable anymore. In an effort to clear up some of the confusion with SEO best practices for researching, writing and distributing a press release, Business Wire has put out a new guidance report titled "A Guide to Press Release Optimization." The download is available for free and will answer all of the questions regarding press releases and SEO for 2014.

Business Wire PR and SEO in 2014The press release guidance report shows the major changes that have occurred with the press release including updates from Google that have redefined how the release is written. Additionally the report discusses best practices moving forward including future SEO and social trends in 2014. The guide is structured chronologically as a reference that will walk you through all of the steps of a press release from research and planning, through writing content, and into final distribution and measurement.

The idea is to have a standard that professionals in the communications industry can use as a guide when developing a press release for the New Year. All of the ten tips include examples and strategies including many free tools that are available to all professionals.



Tips include:

How to research and learn the behaviors of key constituents

Complete overview of the latest algorithms, and how to benefit from these updates

Recommended press release layout improvements

How to properly use links

What you need to know about press release keywords and key phrases

The importance of high quality content

The role multimedia plays in increasing discovery and action in 2014

How to use social media strategically

Using a responsive design webpage for mobile

How to choose the proper news distribution method

The report can be downloaded, for free at Click this link to share it with your Twitter followers:http://ctt.ec/4v0K3

Google Hummingbird

Need more incentive to download our report? Business Wire will select, at random, 18people who downloaded our guide to receive a hummingbird of their own!

We want to hear your comments. Let us know what you think of this guidance report and follow us on twitter@businesswire.

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This entry was posted on Wednesday, January 8th, 2014 at 7:45 am and is filed under Business Wire, Content Marketing, Corporate Social Responsibility, seo, SEO Tip Jar, Social Media Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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28 Mar 2015 
Techmeme: EU announces plans to banish geo-blocking, modernize copyright law (Glyn Moody/Ars Technica)



About This Page

This is a Techmeme archive page.It shows how the site appeared at 8:55 PM ET, March 27, 2015.



The most current version of the site as always is available at our home page.To view an earlier snapshot click hereand then modify the date indicated.

From MediagazerElisabeth Malkin / New York Times:In Mexico, Firing of Carmen Aristegui Highlights Rising Pressures on News Media

Rick Edmonds / Poynter:Caroline Little is stepping down as CEO and President of Newspaper Association of America

Mark Wilson / BetaNews:Security flaw in UK's Johnston Press sites could redirect visitors to malicious sites


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28 Mar 2015 
Police departments typically do not think of using marketing concepts when trying to improve their image. In the past, for-profit companies and corporations have used marketing techniques to increase customer satisfaction. But, police agencies easily can adapt the concepts of business marketing to help them reach their customers (citizens) and educate them about the many services that they provide.

Marketing available police services (MAPS) (1) is a process whereby communities can learn what services their law enforcement agencies offer to meet public safety needs and wants. In return for providing these services, the police department receives more positive contacts, cooperation; and an improved image from the community that it serves. This proves true no matter what type of population (e.g., college campus, city, county, or state).

Police services marketing attempts to attract new customers who are unaware of police services and to keep a positive relationship with those individuals who already have had contact with the department. While reaching out to new people is important, it is even more important to keep those people agencies have contact with satisfied. Various research has indicated that satisfied people tell their stories of police contact to at least 3 other people, whereas dissatisfied individuals will tell, on average, 10 others about a negative experience with the police.

COMPONENTS

Marketing consists of understanding, creating, communicating, and delivering services to obtain members' satisfaction. Adding each of these components together creates a marketing plan for success.

Departments must understand the makeup of their communities, as well as the needs and expectations that citizens have of their police services. Knowing the diversity of the service population (e.g., age and national origin) helps agencies define who they serve. Even understanding who passes through the community at different times of the day can help determine what public safety needs exist. For example, if a community has a high school population of 1,500 students who come from many different neighboring communities, law enforcement must consider providing for their public safety needs while they are on the way to school, at school, and when they leave school. Or, a college campus police department might have a significant Spanish-speaking segment of the student population that would impact services by creating a need for documents produced in both English and Spanish.

Once agencies define their service population, they must survey their communities' needs. What expectations do citizens have as they relate to public safety issues? What services could the department provide to meet concerns of community members? Creating a planned response can help answer these questions. Departments can focus on crime prevention programs, hold community workshops, use focus brochures; or take other steps to respond to their communities' needs.

Once agencies develop plans, programs, and new services, they must communicate these initiatives to their constituents. A department can have many services, but if no one knows about them, they waste resources. Communication constitutes a vital link between the police and the community, and it can develop a positive relationship between the two entities.



Finally, agencies must deliver police services to the public. In turn for the services, the police department's image will improve, and agencies will serve their communities more effectively.

THE MARKETING MIX

Today, the single most significant marketing doctrine is the marketing mix, which encompasses all of the agency's tools that it uses to influence a market segment to accomplish its objectives. These tactical tools are used to influence customers, and, in law enforcement, they can help realize the police department's goal of a positive image.

When determining the marketing mix for which tools to use in a marketing plan, managers must remain cognizant of the internal and external environments of the organization. Neighborhood and community groups may influence what services a police department offers. Local newspapers and radio and television stations can carry news of department activities and services, as well as provide editorial comments to influence public opinion of the department.

Public relations, the single most important mass-promotions tool that significantly can impact the department's image, has the ability to create favorable publicity, build on the department's image, and prevent or handle rumors and incorrect information. Therefore, law enforcement agencies must have an excellent working relationship with the local media. Positive media stories are free marketing ads about the department. The more trusting a relationship a department has with reporters, the better it will be able to work with them during times of crisis.

Most services provided by police departments are intangible. When possible, the department should look for ways to leave a tangible product behind. For example, officers can leave brochures, patches, rulers, frisbees, stuffed animals, and other departmental memorabilia with citizens.

Police services' design, variety, public relations, advertising, location, and quality form much of an agency's marketing mix. An agency's use of technology, collaboration with other partners, management perspective, and selection of staff members also prove important considerations of the mix.

Use of Technology

In today's technological society, the Internet should play an important part in any MAPS plan. A department's Web site can offer services reaching large groups or providing for one-on-one contact. Some possible uses of a Web site include sharing department information, crime statistics, and safety tips; providing opportunities for citizen feedback; adding a silent witness program; and using e-mail as a vehicle for communication with the public. Video clips from a department's Web site can serve as an easy way to have community members see and hear what it has to offer. The Internet is an economical and valuable tool for reaching out to the community and beyond.

Marketing Alliances

Small departments often face difficulties when offering services that take a significant amount of resources, but they may find that collaboration with other departments can result in an attractive solution to the

problem. Businesses consider this collaboration as creating marketing alliances. One such service is the formation of a citizen police academy (CPA) that residents attend for several weeks to learn how police operations work in the community. (2) Combining resources and staff efforts from one or more departments can make this service become a reality. Members of each participating department's community should have the opportunity to attend the CPA.

The Management Perspective

For any MAPS plan to succeed, it must have support from upper management, from the chief of police to the command staff. Supervisors should mandate that their line officers deal with everyone with a customer service approach; they should treat everyone with respect and dignity, even during arrests.

No marketing plan can be successful without appropriate financial support. Therefore, departmental management support can help ensure that financial resources, through the budget process, are focused toward marketing efforts.

In addition to concentrating on quality services, managers must use internal marketing strategies and train all employees who interact with the public to deliver quality customer service. Departments also must have a good service recovery plan; which focuses on turning a complainant into a contented customer.

Police administrators should take advantage of every opportunity to become a willing participant in local law enforcement and community organizations. Joining committees and participating in community groups increases the department's exposure and contacts.

The Marketing Staff

With any marketing effort, only employees with a positive attitude should reach out to the community and customers. To select someone for marketing efforts who does not express an interest in working with people can result in disaster. In fact, selecting the wrong officer can create the opposite of the department's intended effect and, possibly, lead to a negative impression about the department and its employees.

Regardless of rank, those officers who have positive attitudes, enjoy public speaking, can think on their feet when asked questions, and present a positive appearance for the department prove ideal candidates to work on marketing efforts. Adding bilingual staff to the resource bin also can help departments. Many parts of the country are experiencing a growth of minority groups; therefore, reaching out to them only enhances a department's marketing efforts.

Finally, while criminals will not consider contact with the police as a positive experience, it must remain one in which officers treat them fairly and with respect. This approach reduces complaints, results in fewer lawsuit-related legal expenses, and, possibly, brings more cooperation from arrestees.

CONCLUSION

The marketing available police services plan focuses on providing citizens with a positive experience. The concept can constitute an important component to improving and maintaining the image of a police department. For the marketing plan to be effective, agencies must understand, create; communicate, and deliver their services to community residents. Additionally, managers can use various tools in their marketing mix, such as the use of technology, collaboration with other agencies, and the appropriate selection of staff members.

While preventing and solving crimes is the mainstay of every police agency, knowing what community members expect beyond crime solving and then providing those services, can prove just as important for positive community relations with police. Implementing a police services marketing plan can be the mechanism to do so.

Endnotes

(1) The author coined this phrase to describe the process he uses in his department.

(2) For descriptive accounts of CPA programs, see Elizabeth M. Bonello and Joseph A. Schafer, "Citizen Police Academies: Do They Do More Than Entertain?" FBI Law Enforcement Bulletin, November 2002, 19-23; Giant A. Aryani, Terry D. Garrett, and Cad L. Alsabrook, "Citizen Police Academy: Success Through Community Partnership," FBI Law Enforcement Bulletin, May 2000, 16-21; Ellen G. Cohn, "The Citizen Police Academy: A Recipe for Improving Police-Community Relations," Journal of Criminal Justice 24 (1996): 265-27 1; Martin Alan Greenberg, "Citizen Police Academies," FBI Law Enforcement Bulletin, August 1991, 10-13; Ronald E. Ferguson, "The Citizen Police Academy," FBI Law Enforcement Bulletin, September 1985, 5-7.

Chief Fazzini heads the College of DuPage Police Department in Glen Ellyn, Illinois.

RELATED ARTICLE: Case Example

After becoming the college's police chief in December 2000, I met with constituents from different departments. In these meetings, I advised them of the services the department provides and learned that many employees had questions about what number to dial for emergency police assistance. Several people thought that they should dial 911, some believed 9-911 was the correct number, and, yet, other employees thought that they should dial extension 2000, which is the number to the Public Safety Police Department on campus. As a result of these meetings, we developed red stickers with the words "Public Safety Emergency Dial 2000" on them. Then, student employees searched each building and attached one of the stickers to every phone on campus. Our department received a tremendous amount of praise for this idea, which improved the staffs ability to contact the police department in an emergency.

COPYRIGHT 2003 Federal Bureau of Investigation

No portion of this article can be reproduced without the express written permission from the copyright holder.

Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.


Admin · 36 views · Leave a comment
27 Mar 2015 
If you have to ask this question, you have no business making your own marketing plan. I apologize if this sounds harsh, but there's a good reason why the majority of food services fail. Most owners go into business thinking good products and service will make them successful when it's just not true. Effective management systems and marketing make a business successful, not products and service. Products and service must meet the expectations of a customer once they get in the door, but they will not be the reason for a customer's buying decision. People buy to fulfill emotions. Successful marketing campaigns are based on promising customers a certain feeling when they come into a business, then developing a unique selling point that helps deliver that feeling to the customer. This unique selling point and the feeling is then incorporated into every aspect of the businesses marketing. In a food service, that could include the food selection, menu design, store interior/exterior design, signage, advertising, letterhead and any other item that represents the business. Successful businesses do not sell products, they sell feelings.

Some examples:

McDonalds does not sell hamburgers. McDonalds sells convenience to adults and fun to children.

Hard Rock Cafe does not sell food. They sell nostalgia.

Hooters does not sell wings. They sell sex.

Burger King does not sell burgers. They sell accomodation (Have it your way).

Tavern on the Green does not sell gourmet food. They sell stature.



Subway does not sell sandwiches. They sell health.

The SBA is a good resource, but even with the best "samples" in the world, an inexperienced marketer cannot develop a solid marketing plan. Even most marketing companies don't have a clue about solid marketing plans. They specialize in negotiating good prices on advertising, then reselling the advertising to clients for a profit.



Brandon O'Dell

O'Dell Consulting

Restaurants/Retail/Bars

(316) 361-0675

bodell1@cox.net



Free initial consultations


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