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04 May 2017 
"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level."



~ William Bernbach, American advertising creative director

That's what media is capable of. It can influence society both positively and negatively. While it can lead to blind imitation, it can also serve as a source of inspiration. Overexposure to media can cause information overload, but its right use leads to a global exchange of information. Wrong choices may have a negative impact on society, especially on children and teenagers. However, if used wisely, media proves to be a boon. It gives us a platform to voice our opinions on social and political issues. Owing to its reach and ease of access, it increases general awareness. It is the best source of information, entertainment, and inspiration. It provides us with effective means of communication, making the world a smaller place. Advanced technology has only multiplied its effects. In this Buzzle article, we talk about how media affects us positively.

Increased Awareness

Exposure to the different forms of media leads to an increased awareness about what's happening around the world. Newspapers, web portals, and modern-day mobile apps that serve us news feeds, lead to a speedy spread of information. The latest in every field, be it entertainment, sports, or any other, news about major events across the globe, and information about what's new, what's trending, what's in, and what's out, reaches us within minutes, thanks to media. It makes us aware of the changing social or political scenario in not just our country, but the entire world. The changing economy, speculations about a rise or fall in the prices of goods, predictions about the growth or decline in jobs, and statistical studies in various other fields can help us plan for the future. An expected dip or rise in temperature, snow or rainfall, and harsh weather conditions are reported through weather forecasts in the news media. In case of epidemics, natural hazards, or man-made disasters, media spreads awareness about the associated risks and safety measures to take. Government or non-government organizations working for an environmental or social cause can use social media and its other forms to spread their message, thus making the commoners more socially aware and environmentally conscious.

Easy and Speedy Access

Due to the rapid spread of media to all parts of the world, the access to information is easy and fast. Owing to the web technology, almost everyone has access to information from anywhere in the world. Owing to technological developments, media is not limited to big cities. It has reached the world's remotest parts, thus increasing the accessibility of information. Imagine living without the TV or the Internet. Seems difficult, right? With the television reaching almost every household, access to sources of information and entertainment increased. The speed and ease of access was further boosted by the spread of Internet technology. Today, there are several websites, TV channels as well as newspaper columns and supplements dedicated to specific fields like food, travel, animal life, etc. Experts in the field can provide guidance to the readers/audience using these platforms. Thanks to modern communication media like mobile phones and email, people at distant locations can be reached within seconds. With the increasing reach of media, service providers are eager to advertise Best Insulated Water Bottles themselves through these channels. This in turn, increases the audiences' access to different products and services, giving them more options to choose from.

Media as a Platform

Social media has served as one of the best means to voice our opinions on any and everything in the world. Blogs are a great way for anyone to express his ideas. Conversations in the form of comments on social or blog posts, and discussions in online or news forums can help in the exchange of vital information or sharing of views. Media often acts as the link between talented/skilled people and those in search for them. For example, job portals serve as a link between recruiters and job seekers. These days, there are many talent shows on radio and TV, that give budding artists a platform to showcase their talent. Also, there are websites that allow you to exhibit your art. You can demonstrate your performing art, make a video, post it on one of these websites, promote it on your social profile, and see it go viral. Web, TV, and print media are some of the most popular advertising platforms. Businesses use these to market their products and increase their reach.

Source of Inspiration

Movies, documentaries, and books that portray lives of great people inspire many. True stories are told in a way that appeals to the readers/audience. Movies like Gandhi and Lincoln proved to be inspirational because they presented the struggle in the lives of these heroes. Books like The Secret and The Alchemist are popular as inspirational reads. Documentaries, telefilms, and TV shows that narrate true stories of a fight with life's difficulties, have a similar effect on the audience. Media also helps by enabling a small idea or message to spread far and wide, thus inspiring people to come together for a cause. A call for help can reach the masses and also encourage them to contribute. TV channels conduct talk shows Best Insulated Water Bottles and interviews with successful people. Knowing about their achievements and their struggle proves to be motivational for many.

5

Truth is Uncovered

Media is often blamed for sting operations, but it shouldn't be forgotten that it is also media that brings the reality into light. There are several instances of news media (print, radio, or television) giving voice to the poor and the neglected. The common man can voice his concerns and the media ensures that they are heard by the right people. It acts as a communication medium between the common man and the government, by sharing government policies with people and having their voice reach the governing authorities. Thanks to media, scams are uncovered and millions are saved from losses. Media exposes to the world, cases of corruption, crime, scandals, and acts of abuse. Their cameras help bring out world's dark realities and make the common man aware of them. Corrupt people, criminals, and abusers fear the law as well as the media, for they know it can expose their reality. Media's power poses a serious threat to those acting wrong.

Media as an Industry

The media industry has opened doors to many new careers and led to a growth in many others. News reporters, correspondents, writers, musicians, designers, developers, animators, recordists, camera operators, makeup artists, costume designers, and engineers; the media industry needs them all. There are specializations in most media careers and considering the growth of this industry, the demand for these professionals will only rise. With the increase in media channels, there is a rise in the demand for advertising and marketing professionals too.

It is clear that media influences daily living. Media content contributes to a change in the values of society. It can bring a change in our system of beliefs, attitude towards life, and personality as a whole. It can change the way we think. Its persuasive nature (for example, advertisements) can influence our thoughts and behavior. It exposes us to a new world, that we can associate ourselves with. It won't be wrong to say that society is shaped by mass media. But it is also true that media is a reflection of society.

http://www.buzzle.com/articles/positive-effects-of-the-media.html
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04 May 2017 
Building great products is exhilarating. It takes a group of committed, focused, and passionate team members who play their positions to the best of their abilities. When a group with a common set of goals and complementary skills comes together-amazing things can happen.

However, without clearly defined roles on the field and in the product team, responsibilities become unclear and progress stalls. This is especially true with roles like product management and product marketing -- where each role is critical for delivering the right product at the right time for the right set of target customers.

The differences between the product manager and the product marketing manager can vary across companies and industries. However, there are some general guidelines that can help define the two roles and their distinct responsibilities.

The product manager is the person responsible for defining, in detail, the 'why,' 'what' and 'when' of the product that the engineering team will build.

The product marketing manager is responsible for clearly communicating the 'why,' 'what' and 'when' to the marketplace. The roles are often considered 'inbound' versus 'outbound' but I do not think that is right. The product manager must understand customers and the market and the product marketer must understand the product. At the end of the day, both must work together if they are going to build a lovable product.

Here are a few of the ways the roles complement one another and bring a combined strength to the product team:

Vision

The product manager is responsible for setting a product vision and strategy. Her job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. She owns the strategy behind the product roadmap and must work with engineering to a knockout post build what matters.

The product marketing manager is responsible for defining the market position within the context of the overall product strategy. This means the product marketing manager should be conducting competitor analysis, market research, and be tight with the sales team to inform the strategic positioning Best Insulated Water Bottles of the product to customers, partners, and market influencers.

Definition

The product manager defines the features and requirements necessary to deliver a complete product to market and leads the product team to success. They are responsible for articulating the 'what' and working with engineering to determine the 'when.'

The product marketing manager is responsible for articulating all of the outbound tasks necessary to clearly explain the benefits of those features and translate them into customer-facing messaging. He is tasked with giving product demonstrations at trade shows and webinars, delivering presentations to customers and prospects, as well as creating marketing collateral. He owns defining the product for market understanding.

Go-to-market

The product manager is typically seen as the CEO of the product. For the product manager, this means she is responsible for Best Insulated Water Bottles making product decisions and often is the lead resource for the rest of the organization when deep product expertise is required. This includes supporting the organizations that work directly with customers -- namely sales and support.

The product marketing manager typically spends less time working with teams within the company and supporting customers. However, he is responsible for bringing the product to market and driving adoption of it -- including arming sales with the knowledge and tools they need to be successful; developing customer-facing presentations; updating the Web site; as well as outlining the marketing programs required for demand generation.

Although the two roles differ (leading the product vs. leading the go-to-market), the intersection of the two positions is critical to delivering a successful product.

Without a strong product owner, the product team is unclear about the features and requirements they need to deliver. Without an amazing product marketing manager, sales and the market is unclear about the value the product delivers and why it's important to the business.

The best product and marketing managers work side-by-side to deliver a product experience that exceeds customer and market expectations.

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